Privacy Policy

Privacy and Data Protection

We collect and store personal information you voluntarily provide us on this web site for the purposes of responding to your requests, arranging and administering any services which you may enter into with us, for direct marketing, for our internal reviews and reporting, and for statistical analysis.

We may not be able to offer certain functions provided on the web site without the requested personal information and, where necessary, your approval to proceed with the processing.

We collect anonymous statistical and behavioural information which is used to help us to improve the products and services we provide.

We never rent nor sell personally identifiable information (PII) to anyone. Except as provided by your agreement with Akkroo, we maintain the confidentiality of your PII and share your PII only as described here.

Transfers to Third Parties

We will only transfer your personal information to data controllers for our own direct marketing purposes, and never to anyone else.

Promotional Materials & Use of E-Mail Addresses

Unless you tell us not to, we may contact you by telephone, email or post for the purpose of providing you information about our programmes and special offers if you supply us with details to do so.

You may stop receiving marketing materials from us by contacting us at anytime.

Our full contact details can be found here.

Cookie Settings

How Akkroo uses cookies

Cookies are small text files that can be used by web sites to enhance the visitor experience and make it more efficient.

Akkroo.com does use some non-essential cookies. We use this to gain useful knowledge about how the site is used so that we can keep improving it for our users. Without the knowledge we gain from the systems that use these cookies we would not be able to provide the service we do.

Cookies we use

We use a variety of our own and third party services on this marketing website that set cookies (within the Akkroo dashboard these cookie rules are not applicable, and the cookies set there are essential to the use of the product). These change from time to time, but the key ones are:

  • Google Analytics - a broad statistical tool that allows us to check the volume of traffic, and non-personally identifiable information about our visitors, such as average length visit across all visitors.
  • SessionCam - an anonymous activity tracking tool that allows us to check specific user behaviours on individual pages. This allows us to understand problems in our service, and helps us to correct them.
  • Optimizely - a tool for providing variants of content. This allows us to trial different customised material to different visitors, for example people coming in via an online advert.
  • Akkroo Sessions - we store information to help remember your preferences. These are not shared with us, simply set to enable us to keep continuity between pages (for example if you choose the UK region site, we use cookies to ensure you keep seeing UK content).

If you want to delete any cookies that are already on your computer, please refer to the instructions for your file management software to locate the file or directory that stores cookies. You can access them through some types of browser. Search in your cookie folders for 'Akkroo.com' to find our cookie and the Google Analytics cookie if you wish to delete them.

More information about cookies, including how to block them on all sites or delete them, can be found at AboutCookies.org.

What happens if I say 'no' to allowing cookies in my browser?

Will the site still work?

Some parts of the website will still work and you will be able to get the information you need from the site, however some aspects may not work as expected.

For example if we begin to tailor the content to your interests as expressed by your browsing behaviour this depend on cookies. If you have declined cookies then this kind of service will not be available to you.

What is the impact for Akkroo.com?

If you decline cookies then we will not be able to count your site usage in the statistics that we gather about use of the site.

If you decline cookies then your site usage won't be counted and measured in this way so we won't be able to take your actions into account when analysing data and seeking to improve our service based on that analysis.

Contact

If you have any queries concerning your personal information or any questions on our use of the information, please contact us.

Part of this advice regarding cookies has been adapted from the excellent Out-Law website run by Pinsent Masons.