When it comes to events, a marketer’s job is never done

Planning and managing your business’ presence at events is hard work. Let alone coordinating your on-site sales team and providing them with the right tools to do their job. Add to that the ever increasing need to measure and demonstrate ROI, it’s a never ending challenge.

This is when Akkroo steps in.

The Akkroo dashboard being used to create events and forms for lead capture

Before the event

Plan your lead capture process in advance

Create and customize great looking lead capture experiences that will mean your event team can not only engage with leads on the show-floor, but also collect the key qualifying details you need to take appropriate action, post-event.

Prepare personalised, tailored follow up emails that will be automatically sent to leads to initiate the post-event conversation, whilst our flexible integrations ensure your leads will reach their destination.

Person collecting leads at an event using the Akkroo app on an iPad with customised lead capture form

During the event

Supercharge your show team

Provide your sales and events team with a universal solution they’ll use time and time again. Use the Akkroo app across tablet and mobile devices, online or offline, and include sales & marketing enablement content directly in the app to enhance the show-floor conversations.

Scan business cards or attendee badges to capture key contact details instantly and automatically start the post-event follow up process from the show-floor.

The Akkroo dashboard being used to view leads capture at events

Straight after the event

Take the right action, immediately

Say goodbye to paper forms and illegible handwriting, stacks of business cards or wading through generic spreadsheets of badge scan data.

View, access and take appropriate action with your leads, immediately. Funnel hot leads straight into your CRM ready for sales follow-up, whilst moving warm leads into your existing Marketing workflows.

Graph showing number of leads collecting at an event

A few months later

Data-driven analysis & decisions

Akkroo equips you with the data you need to finally analyse the success of your events.

Review event qualified leads in your Marketing Automation or CRM pipeline, track sales rep performance back to a particular show and measure that all important event ROI, at last, to make data-driven decisions going forward.

Key benefits

  • Minimal Effort

    Minimal Effort

    Streamline the event preparation process by minimising admin

  • Cost Efficient

    Cost Efficient

    Reduce costs by removing the need for exhibition-owned lead retrieval systems

  • Simple Processes

    Simple Processes

    Develop an efficient and repeatable process for capturing and qualifying leads

  • Fully Digital

    Fully Digital

    Avoid the agony of transcription and manual lead processing; no more illegible paper forms or business cards

  • Centralized Platform

    Centralized Platform

    Collect all of your lead data in one place by integrating Akkroo with marketing automation and CRM systems

  • GDPR Compliant

    GDPR Compliant

    Ensure you’re ready for GDPR by establishing compliant processes

  • Safe and Secure

    Safe & Secure

    Protect personal data with enterprise-grade data security

  • Safe and Secure

    Support & Training

    Our dedicated Customer Success team is on hand to assist you every step of the way

“Akkroo has meant 99% accurate lead collection at every event,
big or small, and put all of our leads in one place, ready for prompt
post-event action.”

Hilary Latham, Head of Marketing Services, Promega UK '.Read the full case study.'

Talk to us about improving your lead capture process

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