ENABLING BUSINESSES TO CREATE MEASURABLY BETTER MARKETING, SALES AND EVENT TEAMS
Say goodbye to slow manual processes and hello to effective event data capture.
Learn how Akkroo is delivering an end-to-end solution across a broad range of business categories.
HOW DO B2B EXHIBITORS USE AKKROO?
When you’ve invested thousands (or even tens of thousands!) on exhibiting, why would you leave arguably the key reason for attending to manual processes?
Paper lead forms, collecting business cards and scanning badges for generic contact information should be activities consigned to the past.
Akkroo ties up these unreliable, slow, inefficient and manual processes into a slick, fast and complete data and lead acquisition system.
The customisable Akkroo app can be tailored to collect the key qualifying info you need, host sales and marketing literature and be used to scan business cards or badges, online or offline.
We enable you to automate the post-show follow-up instantly with personalised email or SMS, plus our integrations with popular CRM and Marketing Automation systems such as Salesforce and Marketo, providing a complete end-to-end solution for data or lead capture.
"Akkroo has meant 99% accurate data collection at every event, big or small, and put all of our data in one place."
Hilary Latham, Head of Marketing Services, Promega UKRead the full case study
Which B2B Exhibitors are using Akkroo?
HOW DO B2C EXHIBITORS USE AKKROO?
Consumer exhibitions can experience huge footfall and collecting accurate data from visitors to your stand should be a crucial aim for all exhibitors.
Akkroo provides the perfect interactive platform to engage visitors and capture their details. No more stacks of paper forms, clipboards and illegible hand-writing, or scanning of badges for unreliable, delayed data.
Customise your Akkroo forms, include sales and marketing literature to display within the Akkroo app and ensure you collect accurate, quality data for prompt post-event follow-up.
Akkroo can be integrated with popular CRM, Marketing Automation and Email systems, streamlining the entire event data capture process from start to finish, and ultimately enabling you to measure accurate ROI on your event spend.
Finally, we work closely with exhibitors in their early days of using Akkroo. Thereafter, a single individual at HQ (we call them the Quarterback) can quickly replicate whatever forms, integrations, auto-response emails and device configurations are needed for each event.
"Akkroo has allowed us to raise our game. The app makes it easier to sell to our customers. We can do it faster. There is no wasted time."
Patrick Foilleret, Subscriptions Director, Condé NastRead the full case study
WHICH B2C EXHIBITORS ARE USING AKKROO?
HOW IS AKKROO USED FOR LIVE MARKETING?
Live marketing and experiential events provide an excellent platform for consumers to engage with your business and brand, and collecting their data is essential to capitalise on this engagement.
Akkroo delivers powerful data capture solutions on-site, allowing marketers to collect information easily in challenging conditions, such as outdoor events where no WiFi is available or mobile reception is poor. Offline data capture functionality means you always collect valuable information.
Custom colour schemes and logos can be added to your forms within the Akkroo app, along with customised splash screens to ensure you’re always on brand.
As a solution, we help bridge the gap between live events and CRM & Marketing automation platforms, thanks to easily exportable data from the Akkroo dashboard and custom integrations. Our automatic email feature also means your brand is front-of-mind when consumers leave your stand or installation.
"Being able to use Akkroo at events like this year’s marathon is proving to be a substantial improvement on how we’ve done data capture in the past"
Rebecca Tredant - Promotional & Events Manager, ASICS Europe BVRead the full case study
WHICH COMPANIES USE AKKROO FOR LIVE EVENTS?
RETAIL & IN-STORE
HOW IS AKKROO USED IN RETAIL?
Whether you’re a multichannel or bricks-and-mortar retailer, Akkroo can turn fleeting interactions with your customers into long-term profitable relationships.
A favourite of CRM Managers around the globe, Akkroo lets in-store and event teams capture valuable information on existing or prospective customers.
Akkroo works at store relaunches and in-store events, where iPad-armed brand ambassadors engage customers to gather feedback on new product lines or understand more about personal buying habits. Alternatively, offer discounts and access to exclusive sales in exchange for customer contact details.
After each entry is synced automatically back to HQ via Akkroo’s fully-managed CRM integrations, marketers seamlessly incorporate the new prospects into their CRM campaigns or run sentiment analysis on their feedback.
"Using Akkroo has been great, it helps me deliver a better customer experience and saved me lots of hours of manual work"
Anna Tsarvouli, Direct Marketing Executive, Harrods